Website Categories SEO

What are website categories?

This can relate to many factors when designing a website. Different content management systems have various ways of implementing categories. In this article we are going to discuss categorising content into an efficient navigation system that will improve the user experience and URL structure which can then be reflected in higher search engine status and user experience design.

In the example of WEB SWIFT SEO, the subject of website design and search engine optimisation is broken down into five main categories.

Website design.

Search engine optimisation.

Page loading speed and performance.

Creating high quality content.

Mobile website optimisation.

Within each category there are sub categories that are relative to the content topic of their parent category page. In this way we are organising the content so the website user can navigate through the site more efficiently. This method also creates a neat architecture in the URL structure that make it search engine crawl friendly.

URL examples:

The sub categories of html errors and website usability are extensions to their parent category of design. This helps search engines and users to understand that the articles on these pages are related to website design.
Successful website categories

The most common way that a CMS will implement categories allows web designers to add there posts and content to relative categories. Sometimes this can create new pages and increase the number of web pages a site has indexed. More webpages can essentially broaden the amount of keyword queries a website has within the search engine indexes. Some search engines might also consider this to be duplicate content. It’s far more beneficial to improve the user experience of a website with other methods listed on this site that can really boost search engine status and increase traffic to a site.


The goal here is to use categories to improve the user experience by categorising content into an efficient navigation system. Adding posts to relevant categories so that the user can find them easier in the side bar may also help to achieve this. The most important reason not to categorise content is with the intention of expanding a websites pages with new categories that attempt to gain more traffic from the search engine indexes without benefiting the user.