URL Structure – SEO

What is URL Structure?

This is simply a method used to create the domain extensions that identify individual webpages on the internet. It can also show how individual URL’s link and relate to each other within a website. In the past search engines gave a lot of SEO weight to the structure of URL’s. In this article we will discuss some of the key points to improving a search positions and UX design by using a few simple methods when constructing URL’s.

How to implement a correct URL structure for SEO?

When designing a website it’s important to implement a correct URL structure early in the development. This can make a positive impact for search engine grading and for website users. Let’s take a look at a few important methods used to construct URL’s that can help to increase website traffic.
Keywords within the URL structure help search engines define the content subject of an individual webpage. Keywords in the URL will also help website users to understand the topic of a link when it’s shared on the internet.

URL length may only carry a small SEO weight if any at all. Though top search engines may favour shorter URL’s and they look neater when viewed by website users, especially on mobile devices. It’s a good idea to have short and neat URL’s that contain 1 to 5 keywords.

Hyphens within a URL is considered the right way to separate words. Underscores are considered less affective and keywords may not be well understood by some search engines.

Hyphen = url-structure | Underscore = url_structure

Avoid using special characters when structuring URL’s. Many content management systems will automatically generate URL’s that contain characters such as $%@. Characters will make a URL look messy when viewed by website users and they also show no relevance to the content subject when crawled by search engines.

SEO affect from URL structure

Top search engines have come along way in finding relevance within a webpages content. The URL structure remains important, though it’s probably more beneficial when viewed by a website user. Some older search engines may still rely on URL’s to help understand the content and the top search engines still take them into account when grading a website for search.


The goal here is to construct neat and tidy URL’s that are easy to read and understand. Placing keywords separated by hyphens within the URL Structure is highly recommended. Along with keeping URL extension length to a maximum of five words. Implementing the correct URL Structure as a website construction progresses is also highly recommended. This will avoid having to rename the URL’s and update the site links to positively impact search indexing and user experience.