Server Response Times – SEO Tutorial

What does reduce server response time (SRT) mean?

This simply means to lower the time it takes for a server to respond to a request by a users browser. There are many factors that can affect server response times including. The software used on a server and the performance of the server under load from large amounts of traffic. SRT can also be affected by how well a website is constructed and how the elements and resources are used within each individual webpage. Google Page Speed Test indicates that a server should respond to a request in under 200 milliseconds.

How to improve server response times?

To improve the SRT there are many factors that could potentially create problems that can be rectified to positively affect UX design and SEO efforts. From the server side it can come down to simply paying more for better server performance. From the web design and development side it can come down to lay-out of content and the website resources and processes. Let’s take a look at a few of the common ways that can be managed from the server side and the web design and development side.

SEO impact of server response times

Search engines use site speed to measure the performance and quality of a website on many levels. Though some search engines may not measure the server response time and use it as a ranking signal, it is true that every second counts when keeping the user satisfied and engaged with the content. Engagement ranking signals are increasingly becoming a more important part of SEO and they can be directly affected by website loading speeds.