Search optimising vocabulary and abbreviations.

A reasonably comprehensive alphabetical glossary of common SEO terminology and abbreviations used by search engine optimisers and web masters to communicate and shorten phrases that can be quite a mouthful.

Above The Fold – The visible top of a webpage before scrolling down.

AJAX – Asynchronous JavaScript and XML – Using Javascript to request data from a server, without loading a new page.

Algorithm – Search engine software that tries to determine what a webpage is about.

Analytics – Statistical data for the amount, source and location etc of traffic.

ALT Text/Tag or Attribute – Alternative Language Text for an image.

Anchor Text – The visible text for a hyperlink.

API – A way to access information on a website without visiting it.

Authority – The amount of trust and hierarchy a site has on the internet.

B2B – Business to business.

B2C – Business to consumer.

Backlink – An inbound link from an external website.

Black Hat – SEO tricks that violate webmaster guidelines.

Blog – Essentially a website that uses a timeline.

Bold – To highlight text and make it stand out.

Bookmark – To save a website to a browser or social network.

Bot – Search engine software that crawls websites.

Breadcrumb – A form of navigation that shows the relationship between webpages.

Broken Link – A hyperlink that no longer leads to the correct destination webpage.

Browser – A program that displays websites and content on the users device. Example: Safari, Chrome, Firefox and Internet Explorer.

Cache – The memory of a browser used to store information from a webpage.

Canonical Link – HTML reference to an equivalent URL.

Citation – The mention of a domain or brand name in the text of another website.

Cloaking – To display different content to search engines than to users.

CMS – Content Management System – A program or interface used to create and manage websites.

Content – Words/text, images, videos, audio that make up a webpage.

Conversion – The objective or aim of traffic on a website.

Cookie – A file that stores and tracks information about website user behaviours.

CSS (Cascading Style Sheets) – A computer language that defines the style attributes of a website.

CTR – Click Through Rate – A percentage of users that click on and through more than one page on a website.

Crawler – Search engine software that scans the internet looking for new and updated information.

Deep Link – A hyperlink that points further into the internal pages of a website.

Dedicated Sever – A server that is used by only one website instead of sharing it with other websites.

Disavow – To disable a link.

Directory – A categorised list or library of websites.

Domain – The address of a website on the internet.

DA – Domain Authority – The hierarchy status of a website on the internet.

DN – Domain Name – The name of a websites address on the internet.

DH – Domain History – A collection of SEO information relating to a websites past.

DRL – Domain Registration Length – How far into the future a domain is registered for.

Doorway Page – A webpage that redirects users to a different webpage.

Dreamweaver – Software interface for creating a website.

Duplicate Content – Similar content that is found some else on a website or on the internet.

Dynamic Page – A webpage that does not stay the same.

Engagement – To spend time on, view more than one page or sharing the content of a website.

External Link – A link that points to a webpage on a different domain.

Favicon – A small icon used to display a websites image or logo in the browser tab.

Flash – Animated Graphics Software (No longer supported by many platforms)

FTP – File Transfer Protocol – A method used to transfer data between computers.

Hidden Text – To hide text from users with the hope that search engines will index a page for those words (bad practice).

.htaccess – A directory level file used to configure a websites access and hosting environment.

H Tag Headings – H1 H2 H3 H4 H5 H6 tags define the hierarchy and size of heading on a webpage.

HTML – Hyper Text Mark-up Language – A computer language that websites use connect other code formats and to display content on a browser.

HTTP – HyperText Transfer Protocol – A way for browsers and servers to communicate.

HTTPS – HyperText Transfer Protocol Secure – A secure and encrypted way for browsers and servers to communicate.

Impression – When a users views a website in the search results.

Inbound Links – A hyperlink that comes from an external website.

Index – A search engines library of websites.

Indexed Pages – A webpage that is indexed within a search engine.

Internal Link – A link that points to another webpage on the same domain.

IP Address – Internet Protocol Address – The address of a computer on the internet.

Javascript (JS) – A computer language that can control a users browser.

Keywords – Words that are used to define the topic of a webpage.

Landing Page – The first page a users discovers when visiting a website.

Link Building – Manually creating inbound links.

Long Tail Keyword – A short sentence, phrase or string of keywords.

Lower Case – The use of smaller sized letters as opposed to capital letters – Upper case.

Metadata – An attribute in the HTML to describe a webpage to search engines.

Meta Title – An attribute in the HTML to display a webpage titles in search engine indexes.

Meta Description – An attribute in the HTML to display a webpage description in search engine indexes.

Meta Keyword – An attribute in the HTML to define webpage keywords to search engines. (No longer relevant for top search engines)

Niche – The subject a website is focussing on.

No Follow – An attribute in the HTML that tells search engines not to follow links.

No Index – An attribute in the HTML that tells search engines not to index a webpage.

Open Source – A community based programme that everyone can contribute to.

Outbound Link – A link that points to an external domain.

Page Title – The visible title of a webpage.

Page Rank – a link analysis algorithm used by Google to help determine the relevance and authority of a website.

PHP – A server side computer language that website use to communicate with a database.

PPC – Pay Per Click – advertising terminology for paying a set amount for each individual click.

Query – Search Query – Input of words to request a search engine output of search results.

Ranking Factor – An element of a website that is algorithmically scored to define where it should be positioned in the search results.

Render – To display or load.

Reciprocal Link – A link that goes both ways, points to and from a webpage.

Redirect – To divert a link to another webpage.

Robots.txt – A website file used to communicate with search engines.

Scraped Content – To automatically take content from a website to be used in another website.

Server – A computer that stores website files and provides access to them via the internet.

SRT – Server Response Time – The time it takes for a web server to respond or react to a browser request.

SEM – Search Engine Marketing – To promote content via the search engines.

SEO – Search Engine Optimisation – To customise a webpage to suit and be favoured by search engines.

SERP – Search Engine Results Page – The output from a search engine after it has been requested with a search query.

Site Map – A map for search engines and site users to help navigate a website.

Social Media – A platform to communicate, interact and share content within an online community.

Spider – Search engine software that scans the internet looking for information to add to a search index.

Static Page – A webpage that does not change.

Traffic – A collection of users visiting a website.

Upper case – The use of capital letters as opposed to lower case.

User Experience – How the end user views the performance and quality of a website.

UX Design – User Experience Design – To design a webpage to suit the end users.

UI – User Interface – A way for users and computer systems to interact.

URL – Uniform Resource Locator – The address for an individual webpage.

User Generated Content – Generally when users can add comments or content to a webpage.

White Hat – SEO techniques that follow webmaster guidelines.

WordPress – A free content management system popular in the web community and favoured by Google.

Common Website Status Codes:

200 – Status OK – The page request was found.

301 – Redirect – The page is directed to a new location.

302– Temporary redirect – The page is temporarily directed to another location.

404 – File not found. The page does not exist.

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