Search optimising vocabulary and abbreviations.
A reasonably comprehensive alphabetical glossary of common SEO terminology and abbreviations used by search engine optimisers and web masters to communicate and shorten phrases that can be quite a mouthful.
Above The Fold – The visible top of a webpage before scrolling down.
Algorithm – Search engine software that tries to determine what a webpage is about.
Analytics – Statistical data for the amount, source and location etc of traffic.
ALT Text/Tag or Attribute – Alternative Language Text for an image.
Anchor Text – The visible text for a hyperlink.
API – A way to access information on a website without visiting it.
Authority – The amount of trust and hierarchy a site has on the internet.
B2B – Business to business.
B2C – Business to consumer.
Backlink – An inbound link from an external website.
Black Hat – SEO tricks that violate webmaster guidelines.
Blog – Essentially a website that uses a timeline.
Bold – To highlight text and make it stand out.
Bookmark – To save a website to a browser or social network.
Bot – Search engine software that crawls websites.
Breadcrumb – A form of navigation that shows the relationship between webpages.
Broken Link – A hyperlink that no longer leads to the correct destination webpage.
Browser – A program that displays websites and content on the users device. Example: Safari, Chrome, Firefox and Internet Explorer.
Cache – The memory of a browser used to store information from a webpage.
Canonical Link – HTML reference to an equivalent URL.
Citation – The mention of a domain or brand name in the text of another website.
Cloaking – To display different content to search engines than to users.
CMS – Content Management System – A program or interface used to create and manage websites.
Content – Words/text, images, videos, audio that make up a webpage.
Conversion – The objective or aim of traffic on a website.
Cookie – A file that stores and tracks information about website user behaviours.
CSS (Cascading Style Sheets) – A computer language that defines the style attributes of a website.
CTR – Click Through Rate – A percentage of users that click on and through more than one page on a website.
Crawler – Search engine software that scans the internet looking for new and updated information.
Deep Link – A hyperlink that points further into the internal pages of a website.
Dedicated Sever – A server that is used by only one website instead of sharing it with other websites.
Disavow – To disable a link.
Directory – A categorised list or library of websites.
Domain – The address of a website on the internet.
DA – Domain Authority – The hierarchy status of a website on the internet.
DN – Domain Name – The name of a websites address on the internet.
DH – Domain History – A collection of SEO information relating to a websites past.
DRL – Domain Registration Length – How far into the future a domain is registered for.
Doorway Page – A webpage that redirects users to a different webpage.
Dreamweaver – Software interface for creating a website.
Duplicate Content – Similar content that is found some else on a website or on the internet.
Dynamic Page – A webpage that does not stay the same.
Engagement – To spend time on, view more than one page or sharing the content of a website.
External Link – A link that points to a webpage on a different domain.
Favicon – A small icon used to display a websites image or logo in the browser tab.
Flash – Animated Graphics Software (No longer supported by many platforms)
FTP – File Transfer Protocol – A method used to transfer data between computers.
Hidden Text – To hide text from users with the hope that search engines will index a page for those words (bad practice).
.htaccess – A directory level file used to configure a websites access and hosting environment.
H Tag Headings – H1 H2 H3 H4 H5 H6 tags define the hierarchy and size of heading on a webpage.
HTML – Hyper Text Mark-up Language – A computer language that websites use connect other code formats and to display content on a browser.
HTTP – HyperText Transfer Protocol – A way for browsers and servers to communicate.
HTTPS – HyperText Transfer Protocol Secure – A secure and encrypted way for browsers and servers to communicate.
Impression – When a users views a website in the search results.
Inbound Links – A hyperlink that comes from an external website.
Index – A search engines library of websites.
Indexed Pages – A webpage that is indexed within a search engine.
Internal Link – A link that points to another webpage on the same domain.
IP Address – Internet Protocol Address – The address of a computer on the internet.
Keywords – Words that are used to define the topic of a webpage.
Landing Page – The first page a users discovers when visiting a website.
Link Building – Manually creating inbound links.
Long Tail Keyword – A short sentence, phrase or string of keywords.
Lower Case – The use of smaller sized letters as opposed to capital letters – Upper case.
Metadata – An attribute in the HTML to describe a webpage to search engines.
Meta Title – An attribute in the HTML to display a webpage titles in search engine indexes.
Meta Description – An attribute in the HTML to display a webpage description in search engine indexes.
Meta Keyword – An attribute in the HTML to define webpage keywords to search engines. (No longer relevant for top search engines)
Niche – The subject a website is focussing on.
No Follow – An attribute in the HTML that tells search engines not to follow links.
No Index – An attribute in the HTML that tells search engines not to index a webpage.
Open Source – A community based programme that everyone can contribute to.
Outbound Link – A link that points to an external domain.
Page Title – The visible title of a webpage.
Page Rank – a link analysis algorithm used by Google to help determine the relevance and authority of a website.
PHP – A server side computer language that website use to communicate with a database.
PPC – Pay Per Click – advertising terminology for paying a set amount for each individual click.
Query – Search Query – Input of words to request a search engine output of search results.
Ranking Factor – An element of a website that is algorithmically scored to define where it should be positioned in the search results.
Render – To display or load.
Reciprocal Link – A link that goes both ways, points to and from a webpage.
Redirect – To divert a link to another webpage.
Robots.txt – A website file used to communicate with search engines.
Scraped Content – To automatically take content from a website to be used in another website.
Server – A computer that stores website files and provides access to them via the internet.
SRT – Server Response Time – The time it takes for a web server to respond or react to a browser request.
SEM – Search Engine Marketing – To promote content via the search engines.
SEO – Search Engine Optimisation – To customise a webpage to suit and be favoured by search engines.
SERP – Search Engine Results Page – The output from a search engine after it has been requested with a search query.
Site Map – A map for search engines and site users to help navigate a website.
Social Media – A platform to communicate, interact and share content within an online community.
Spider – Search engine software that scans the internet looking for information to add to a search index.
Static Page – A webpage that does not change.
Traffic – A collection of users visiting a website.
Upper case – The use of capital letters as opposed to lower case.
User Experience – How the end user views the performance and quality of a website.
UX Design – User Experience Design – To design a webpage to suit the end users.
UI – User Interface – A way for users and computer systems to interact.
URL – Uniform Resource Locator – The address for an individual webpage.
User Generated Content – Generally when users can add comments or content to a webpage.
White Hat – SEO techniques that follow webmaster guidelines.
WordPress – A free content management system popular in the web community and favoured by Google.
Common Website Status Codes:
200 – Status OK – The page request was found.
301 – Redirect – The page is directed to a new location.
302– Temporary redirect – The page is temporarily directed to another location.
404 – File not found. The page does not exist.