Multimedia Content

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What is Multimedia Content?

Multimedia is essentially images, slideshows, videos and audio content. Visual and audio content are a very important part of creating a successful website. A webpage full of only text may not be visually appealing to many site users and they may even decide to leave a website if it looks boring and bland. Multimedia content is a great way to add volume to a webpage and improve the visual aspect. There are also a few important factors that affect search ranking. So let’s take a look at how to create professional multimedia content and how it can impact SEO.

How to create high quality multimedia

Visual content can be implemented within a webpage to enhance the word content. Multimedia should complement the words and information and be relative to the webpage context. Descriptive and relative keyword phrases can be used on multimedia titles, captions and image ALT text. This will help search engines to find relevance for the over-all context of the web page and improve visibility within the search results. H-Tags and titles are also another great way to make multimedia stand out for the site users and to show the search engines relevance.

Google Images and Google Video may also index multimedia content. This is another reason why using relative keywords for titles, image ALT tags, H tags and captions is important. Google can find relevance for the multimedia content and index it according to the keywords used around it. Multimedia content that is indexed in Google images and videos may also help to bring new and organic traffic to a site.
Targeting content to an intended audience will also help to improve the engagement metrics that search engines can use to grade websites. This can be achieved by researching the different kinds of visual content and how it appeals to the intended audience. Asking site traffic for reviews and feedback can help here along with asking friends to review a page for their input. Looking at multimedia content on competitor sites and finding ways to improve and add more user value is also highly recommended.

File names are another important way that search engines can read the context of the multimedia and find relevance for the webpage content topic. Before uploading multi-media to a website it should have one to three lower case keywords separated by hyphens placed in the file name. It’s important to use keywords that are relative to the multimedia and to the topic of the webpage.

Believe it or not? Improving SEO can be simply achieved by adding images to a webpage. Attractive and appealing images are a great way to improve the appearance of a webpage and to help the top search engines connect content to search queries. Why not go further than images and create a slideshow that will surely improve the user experience. We can go even further that slideshows by creating videos and uploading them to YouTube or Vimeo and then embedding them into a webpage. Audio has not really taken off on many websites but can be applied to a webpage by uploading audio to Soundcloud and then embedding the sound tracks into a webpage.

How does multimedia content affect website ranking?

Multimedia content can greatly improve search ranking and SEO scores on many levels that contribute to search visibility, find-ability, user satisfaction, experience and engagement. Let’s take a look at a few ways multimedia can improve a website. By adding Image ALT Tags to website images we are affectively telling the search engines, keywords that are relevant to the content topic. A webpage that looks appealing will certainly improve the user experience and this can lead to longer time spent on a site. Engagement metrics are becoming a more important ranking signal as the search engines look for in-depth ways to improve the search results. Multimedia will also play an important role for site traffic sharing content via social media networks. Some social networks will include images when a URL is shared and this will increase the chances that other social users will click on the shared content.

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