What is mobile usability?
Can be simply described as being user friendly on a mobile device. Let’s break down the elements that make a mobile site user friendly. Font size is important. The distance between tap targets including buttons and links. Configuring the viewpoint is a big part of successful mobile usability. The size of the content within the viewpoint is also important along with avoiding bad plugins that don’t work on mobile and tablet devices. App install pop-ups are also bad practice if you expect to find a site on the first page of the search results.
How to fix mobile usability factors?
Using legible font sizes are important on a mobile website. The size of the font will be hard to read if it’s to small. A website might not respond or adjust properly if the fonts are to large. It’s a good idea to test web pages on at least two different sized mobile phone screens and at least one tablet or iPad before publishing and finalising an update.
Touch elements to close essentially means that the tap targets need to be far enough apart so that a user won’t accidentally click on a tap target next to it. Resizing buttons and the spaces between can help to rectify this along with separating text links with vertical bars.
Example: Linkone | Linktwo
Configure the viewpoint on a mobile website simply means that the websites page dimensions are displayed correctly on a mobile device. The width of a web page layout will need to fit neatly inside the device screen. Responsive web design can easily solve this by adjusting to the various screen sizes on different mobile phones and tablets.
Size content to viewpoint so that every object fits neatly inside the dimensions of a webpage layout when viewed on mobile devices. This could be affected by the size of images and text or any other form of content that is embedded into a webpage. Thorough testing is highly recommended especially when using third party widgets and plugins.
Avoid bad plugins that don’t respond well on mobile devices. Always test a new plugin or widget on a mobile and tablet device to make sure that it works and displays correctly. There are many plugins and widgets that are designed for use on desktop computers that may cause problems on alternate device types.
Avoid app install interstitials that hide content will ensure a better user experience and can improve SEO. Having a pop-up that asks users to install the app is the wrong way. Guiding a user to the app will ensure a better user experience and search marketing result.
Mobile usability summary
Ensuring the web development factors listed previously are working correctly on a mobile device will improve the usability and increase the user experience. This can make a really positive impact within the mobile search results. Search engines can also use these metrics as a way to measure a mobile sites quality and performance. We are living in the digital era and mobile traffic is increasing at an alarming rate. It may in fact already exceed desktop traffic within many online industries as devices and data usage become more available and affordable.