Mobile Speed – SEO Tips Tools and Techniques

What is Mobile Page Speed?

Mobile page speed is the time it takes for a webpage to load and display content on a mobile device. A website will need to display its content firstly to the right dimensions in the page layouts and secondly at a reasonably fast loading time. Responsive web design can produce websites that will answer these ranking signals. Listed below are a few important web design and SEO elements that will ensure a mobile websites page speed gets the green tick from the top search engines.

Mobile page speed tips

Optimising images is a great way to reduce the size of a webpage and improve the loading time. Many bytes can be reduced by adjusting the size and quality of web images. Image optimisation can work by reducing file sizes for page loading speed while retaining a high enough quality to still look good for the site user.

Enabling compression is an important way to deflate the over-all size of data before it’s transferred across the internet. This can easily be achieved by adding some code to a websites ‘htaccess’ file. Website compression works by compressing the page elements before sending them to the users browser. This will reduce the amount of data sent and speed up the loading times across all device types and website pages.

Minifying codes is also another successful strategy to deflate the amount of data that needs to be transferred from web sever to user browser when a request is made. Minifying HTML, CSS and Javascript work simply by reducing any unnecessary text and empty spaces within the code.

Leverage browser caching will also help to improve mobile page speeds. Browser ‘caching’ can also be easily set up via the htaccess file. Caching works by setting an expiry date for static web elements that can be stored in the device memory, rather than continually downloading it from the server. Browser caching can reduce data usage and improve mobile page speeds which both contribute to a higher quality user satisfaction.

Eliminating render blocking Javascript and CSS above the fold is another great way to improve mobile page loading times. This can be achieved by inlining the critical CSS directly into the HTLM and deferring the remaining scripts to load below the fold. Eliminating render blocking javascript and CSS simply means that the top visible part of a website will load faster without waiting for the browser to call on the javascript and CSS elements whilst rendering the top of the page.

Avoiding landing page redirects can improve mobile page speed because when a webpage is redirected more time is wasted sending the user to an alternative web address. Though it may only be a small amount of time. Every second counts when adding up the total time is takes for a mobile device to display the content.

How does mobile page speed affect SEO and ranking?

The mobile speed factors previously mentioned are ranking signals that the top search engines can use to measure the quality, performance and UX design of a site. By correctly implementing or rectifying these elements you can be sure a website will load a lot faster on portable devices. This will greatly improve the user satisfaction, experience and engagement which will can be highly attributed to a successful and professional website. Improving mobile page speed will also contribute to higher search rankings which equals more mobile traffic.