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Mobile optimisation tutorials

Ensuring the mobile web development factors are working correctly on a hand held device will improve the usability and enhance the user experience of a site. This can make a really positive impact on a websites search placement. Today is the digital era and mobile traffic is increasing at an alarming rate. It already exceeds desktop traffic as data usage and devices become more affordable. Mobile optimisation is really important for users and should not be over looked for search engine ranking and other forms of internet marketing.

Mobile page speed

Mobile speed can simply be described as the time it takes for a webpage to load on a hand held device. Phones, tablets and desktop computers have all different sized screens. A website will need to display its content firstly to the right dimensions and secondly at a reasonable loading time. Responsive web design can produce websites that will answer all the SEO ranking factors. In this chapter we take a look at mobile design and SEO elements that will ensure a websites page speed gets the green tick from the search engines. All improvements to page speed contribute to a better user experience, resulting in a higher search rankings. Learn more about Mobile Page Speed here.

Mobile website methods

The two most common methods include. Responsive web design (RWD) which simply means the websites will respond or adjust to the correct screen size on different devices. And dedicated mobile websites, which are a separate site that is customised specifically for use on mobile phones. The big difference between RWD and having a dedicated site is the time and effort it takes to manage two websites instead of one. If the resources are available and it makes sense to have a dedicated site then it can be a worthwhile task. As far as affordability goes responsive web design can tick all the boxes at a much lower price tag. Continue learning about Mobile Website Methods here.

Mobile website optimisation

Mobile optimisation is essentially customising a website to suit mobile devices and search engine ranking signals. Comprehensive mobile optimisation can be viewed in five important categories that together ensure a website is providing a high quality user experience and SEO performance score. Search engines such as Google have released and updated many algorithms to test the quality and the usability of mobile sites. Although they have separated desktop and mobile in the search results depending on the device type used to search, having a site that performs well on a hand held device will positively affect SEO and increase website traffic. This is certainly true now and will only become more important as smartphones and the internet grow in availability and popularity. Find more information about Mobile Optimisation and SEO here.

Mobile usability

Usability can be described as being user friendly on a hand held device. In this SEO tutorial we break down the design elements that make a website user friendly for smart phones. Font size is important. The distance between tap targets including buttons and links. Configuring the viewpoint is a big part of a successful usability. The size of the content within the viewpoint also needs to be considered. Avoiding bad plugins that don’t work on hand held and tablet devices along with app install pop-ups. Find more information with our Mobile Usability Tutorial here.

WEB SWIFT SEO best practice

The goal here is to create a website that loads fast and correctly displays content on all devices. We want to create a user friendly experience that people will engage with and help to promote. These days, a website will work perfectly on hand held devices with the right web development strategies in place. Top that with how affordable smart phones are compared to only a few years ago and it’s easy to see why going mobile with a website could soon be more important than the desktop version. It may already be, and by utilising the strategies in this chapter the benefits will far out way the time it takes to ensure a website functions efficiently and displays well on various devices. It can also ensure a site receives more online traffic with successful engagement and user satisfaction.

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