What is website content?

Content is essentially the words, multimedia and just about everything else that make up the body of a webpage. Creating high quality content is one of the most important SEO elements for building a successful website that will achieve a higher search placement and bring in lots more online traffic. Content should be customised to the audience that its intended for, along with being well written and easy to read and understand. In this chapter we will discuss some important user experience and search pecking order factors that will help to make content higher quality and ultimately distinguish a website on the internet.

Content marketing tips

A successful content marketing strategy will consist of creating webpages that provide substantial value to site users. We want to display content that surpasses other websites in the search results and gives users a reason to talk about, share and recommend. The words on a page should really be written by a professional or at least someone who knows the subject extremely well. They should also be original writing and specifically targeted to the relevant industry. High quality content will often provide users with extensive, relevant and current information that answers any questions along with being grammatically and factually correct.

Correct grammar and spelling

Grammar and spelling is an important ranking signal that the top search engines can use to measure the readability and quality of a web page. Avoid incorrect spelling and grammar along with longer words and sentences that can make reading harder to understand. Always aim a web page for a broad range of potential readers. Especially if a website is targeting an international audience, wording that is easy to read and understand will have a lot more success online. Find more information about on the Grammar and Spelling Tutorial here.

User friendly multimedia

Multimedia can improve search positions and SEO scores on many levels that contribute to find-ability, user experience and engagement. Multimedia is essentially images, slideshows, videos and audio. A webpage full of only text may not be visual appealing to many site users and they may even decide to leave a website if it looks to boring and plain. Multimedia is a great way to add volume to a webpage and improve the visual aspect. Learn how to implement User Friendly Multimedia here.

User friendly content

User friendly content is essentially a webpage that satisfies the users experience of that page. A user friendly webpages can be considered as a combination of some of the most important search engine ranking signals. To increase online traffic a web designer should optimise a site and it’s pages to a level that essentially tells the search engines that the website is professionally made and that the pages are friendly for the users. Find more information on our User Friendly Content Tutorial here.

Add value with content length

Content Length is simply the amount of words placed in the body of a webpage. More words essentially means more information that improves the user experience and also the find-ability with the search results. Top search engines seem to favour websites with a larger amount of words and information. A website without a healthy content length may find it hard to achieve a high search position within todays top search results and the length of information on a webpage is considered to be a big part of SEO success. Learn more with our Content Length Tutorial here.

Update content regularly

Content updates can be simply described as adding more information to a webpage. Updating webpages can be a skilful way to attract more online traffic to a site by creating relative information that is targeted to specific keywords, users and locations. Creating additional relevant information can certainly improve a website rankings within the search results and should be at the centre of successful website design and SEO. Continue learning more about Content Updates here.

Content update frequency

Update Frequency is simply how often a webpage is edited, modified or added to. Search engines and website users like to see that a webpage is being maintained and updated. If a website is targeted to a competitive online industry it may need to be updated regularly to keep its place at the top of the search results. There are also many other great search visibility and user benefits for keeping a webpage up to date. Find more information about Content Update Frequency here.

Avoid duplicating content

Duplicate content simply means that similar information or wording is found somewhere else on a website or on the internet. Rather than duplicating web pages, it will be far more beneficial to find and specialise in a unique niche and then to create a professional website that really gives the users something special. By specialising in a unique niche and providing original high quality content, the chances of creating online success will rapidly increase. In this section we discuss quite a few ways to fix and avoid website duplication. Learn more about Duplicate Content here.

Key to content marketing

When creating content it’s important that the style and layout of the page is targeted to the users. The information should provide a complete and detailed description of the subject. The user should also find more value to the subject compared to other competing websites. The attention to detail in the information and in the websites design and performance should also exceed competing websites. A successful content marketing campaign can sometimes need article, paragraph and product descriptions to be regularly reviewed, added to and updated to ensure they are current and of the highest quality.

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