What is content length?
The length of content simply refers to the amount of words placed in the body of a webpage. There are many in the SEO community who believe that content wording length is a strong search ranking signal. There is some truth to this as there are many websites on the first page of Google Bing and Yahoo with healthy amounts of content on there webpages. More content essentially means more information that improves the user experience and also the find-ability within the search results, as more text increases the array of possible search queries that can be associated with a webpage.
How to improve find-ability with content length.
Search engines use words to connect search queries to websites. By creating lots of keyword rich content a website has a lot more chance of being indexed for a variety of search queries related to the content. This is not to be mistaken with stuffing lots of keywords on a webpage with the hope of increasing site traffic. Content should always be useful to the user along with being well written and relative to the topic of the webpage. Each webpage should have at-least 300 words, although having more may positively affect search placement and increase traffic. There are many search engine optimisers who use a text to HTML ratio of fifteen percent or above to measure a healthy content length.
Content length summary
Top search engines seem to favour websites with a larger content length. A high quality user experience is also measurable by the content length. The more content a webpage has essentially shows search engines that more work has gone into creating a webpage along with it being more informational and informative to the site user. A website without a healthy content length may find it hard to achieve high website positions within the top search results. Content length is considered to be a big part of the recipe to SEO success along with many other user experience and website ranking signals explained on this website.