What is content grammar and spelling impact on SEO?
Correct grammar and spelling is an important ranking signal that search engines can use to measure the readability and quality of the content. It makes sense that top search engines use these metrics as part of compiling a total SEO score which ultimately decides where a website will be positioned in the search results. If a website contains incorrect spelling and poorly constructed sentences it may affect the users experience and they may potentially leave a site to find higher quality content elsewhere.
How to ensure content is SEO and user experience friendly
WEB SWIFT SEO has a method for creating web pages that are easy to understand and that a broader audience can read. For website wording to be considered high quality in readability, a ten year old child should be able to read and understand it. This may not always seem like a practical approach, although by using this strategy a website is really opening up to a much broader array of age groups, cultures and nationalities.
Keeping it simple is highly recommended. This is the first step to help ensure that the words are easier for a broader audience to understand.
Spelling is a really important ranking signal and that’s not just from a search engine algorithm point of view either. A website user may consider a web page to be low quality if it contains incorrect spelling. This may cause a user to leave a website entirely. Incorrect spelling may also affect how search engines connect the content to search queries and then how a site is displayed in the search results.
Grammar is also a very important factor that will help to make a webpage readable for a broader audience.
Correct grammar should be considered very important when creating content. Along with using short words and sentences that improve the readability and help to make a web page easier to understand.
Long words may not be easily understood by a potentially younger or international audience. This may lead to higher bounce rates and lower click through rates. Both contributing to SEO score and search visibility.
Short Sentences also help to make text easier to read and understand. Some top search engines my use sentence length as a way to measure how easily a user can read a web page.
Synonyms help to broaden the array of phrases that can connect a search query to a webpage. Synonyms also help search engines to find relevance to the topic of a webpage.
Avoiding expressions and slang is also very important when creating high quality content. Expressions may need to be researched elsewhere to find the meaning and the same goes for slang. Some search engines may not understand the relevance of a slang term and this may have a negative affect on webpage find-ability within the search indexes.
An online thesaurus can be useful when constructing sentences and it can also help to find shorter words and to find relative synonyms.
How does grammar and spelling affect search visibility?
Search engines seem to favour websites that contain webpages that are easy to read and understand. The top search engines can easily grade content for readability and quality by simple testing for incorrect spelling and grammar along with word and sentence length. This essentially contributes to how a search engine considers it to be reader friendly content. Especially if a website is targeting an international audience, content that is easy to read and understand will have a lot more success.
WEB SWIFT SEO summary
Always aim a web page for a broad range of potential readers. Avoid incorrect spelling and grammar along with longer words and sentences that make reading harder to understand. Content length also plays an important role for improving find-ability within the search results. Creating high quality content that is easy to read and understand gives value to the site users. This will make a positive impact on the users experience and for positions in the search results.